From “Jeans” to “Genes”: What Our DNA Really Says About Us

A recent advertising campaign by a well-known fashion brand sparked conversations by playing on the pun between jeans and genes. While the tone was perhaps meant to be playful, many interpreted it as sending mixed messages about beauty standards and inherited traits.

At Adnà, we saw it as an opportunity to return to the essentials:
What do our genes actually reveal — and how can they be used to benefit everyone, inclusively and respectfully?

What Your Genes Tell You — and What They Don’t

Our DNA holds valuable information about how our bodies function:

• How we metabolize nutrients
• Which medications may work best for us
• Whether we have predispositions to things like stress or sleep sensitivity
• Or even, in some cases, what our true biological relationships are

But here’s what genes don’t do:
They don’t define our worth.
They don’t place people on a hierarchy. They don’t dictate what’s desirable or ideal.

That’s why it’s so important to distinguish between useful scientific insights… and cultural or aesthetic shortcuts.

Genetics That Celebrates Human Diversity

At Adnà, we believe in one simple yet ambitious vision:

Genetics should serve all types of people — not just a select few.

That means:

• Including diverse populations in reference genetic databases
• Designing tests that are accessible, understandable, and adapted to everyone
• Interpreting results with an individualized, not prescriptive, lens

We see genetics as a tool for opening doors, not closing them. A way to support personal health decisions, answer questions of identity, and empower people — never to limit or exclude.

Personalized Healthcare, Truly for All

In a world where healthcare can sometimes feel impersonal or one-size-fits-all, personalized medicine offers a better path forward. But only if it’s designed with inclusivity in mind.

At Adnà, we work every day to:

• Offer tests built on rigorous science, yet made accessible
• Promote understanding and autonomy for our clients
• Respect biological, cultural, and social diversity in how results are interpreted

Final Thought: Not “Good Genes” — Just Useful Ones

While some may play on the word “genes” to imply ideal traits or exclusive standards, we believe in something else entirely:

Your DNA isn’t about judgment or perfection. It’s about understanding — and using that knowledge to move forward with confidence and care.

That’s the kind of inclusive, empowering genetics we stand for at Adnà.
DNA that serves everyone. Not just an ideal.